Who We Are

Our Food System is Broken

This was made so apparent by the challenges we have faced during the pandemic. Regrettably, the issues with a Centralized Food Supply Chain, run by the Industrial Food Complex, were always there. They were just exposed by the pandemic. If we do not make systemic changes to our Food System and Food Supply Chain, then we will continue to see more disruption, more food insecurity, increasing poverty, and more farms failing.

None of us win unless all of us win.

Our

Mission

We are transforming the food system to work for everyone—farmers, ranchers, fisherfolk, food workers, and consumers alike.


Our mission is to launch, support, and grow food-related businesses in communities that have historically lacked access to funding, expertise, and opportunities, empowering them to build generational wealth and create lasting change.

Who we are - 1

Transforming surplus food that would otherwise go to waste into products, effectively mitigating hunger while generating revenue.
who we are - 2

Advancing sustainability by generating revenue and employing a thoughtful approach to resource utilization.
who we are - 3

Initiating, supporting, nurturing, and expediting food-related enterprises within communities that historically face barriers to funding, expertise, and opportunities. Our aim is to foster community equity and cultivate generational wealth.

Our Values

Together, we are building a stronger, more sustainable, and just food system. 

Grow

We have a default to action and embrace progress.

local farmers

Learn

We seek knowledge, best practices, and collaboration.

Nourish

We care for our bodies, minds, spirits, and communities.

food system

Innovate

Today should be better than yesterday, and tomorrow must be better than today.

Enterprise

The right kind…the Social Enterprise. People, Profits, Planet, and Purpose.

Our Vision

We Believe in a Future Where:

plant sprouting leaves in dirt

Economic inequality, poverty, food waste, and hunger are eliminated.

farmer sketch

Local farmers, ranchers, and fisherfolk are the foundation of a thriving food system.

star sketch

Business ownership is the key to fostering generational wealth.

Describe some quality or feature of the company. Write a short paragraph about it and choose an appropriate icon.

Short title

four hands coming together

The Revenue-First Social Enterprise model is the most effective way to achieve sustainable impact.

four hands coming together

For-profits, nonprofits, and governments must work together to drive meaningful change.

four hands coming together

A fair and just food system ensures living wages for everyone in it, starting at the local level.

The vision of our founding team

Shaping Tomorrow's Food System

Chuck Samuelson, the founder of Heal the Earth, brings a wealth of experience in food systems and a deep passion for positive change. As the founder of Kitchens for Good and an active member of the Food System Alliance, Chuck has dedicated his career to transforming the way food is produced, distributed, and accessed.


With a background spanning culinary arts, sustainable agriculture, and social enterprise, he understands the complex systems that sustain our communities. His vision for Heal the Earth is rooted in a commitment to equity, sustainability, and nourishment for all, creating a food system that supports farmers, food makers, and those in need.


Under his leadership, Heal the Earth is more than an organization—it’s a movement toward a stronger, more sustainable future.

The vision of our founding team

Shaping Tomorrow's Food System

Our founders bring a wealth of shared experience and expertise in food systems to Heal the Earth. Their previous roles in organizations like Kitchens for Good and active participation in the Food System Alliance have collectively built a strong foundation for our organization.


Their journeys through various facets of the food industry, from culinary arts to sustainable agriculture, have given them a deep understanding of the intricate web that sustains us all. This diverse experience, combined with a deep passion for positive change, inspired the creation of Heal the Earth.


Under their guidance, Heal the Earth was born with a strong vision - one that goes beyond personal achievements and centers on a shared commitment to creating a more equitable, sustainable, and nourishing future for all.

a bunch of vegetables including beets and carrots are on a table
a bunch of vegetables including beets and carrots are on a table

Land Acknowledgement

Heal The Earth acknowledges, honors, and offers our gratitude to the Kumeyaay, Luiseño/Payómkawichum, Cahuilla and Cupeño/Kuupangaxwichem people and land.


We recognize that this acknowledgment does not replace action. As recent arrivals to this territory, we commit to building meaningful relationships with the original stewards of this land, and deepening our understanding of the history of colonization. Through the work our founder and team have done over the years in our food system and the work we continue to do, we seek to honor ancestral wisdom and Indigenous ways of life as essential solutions to healing people and our planet.

Land Acknowledgement

Heal The Earth acknowledges, honors, and offers our gratitude to the Kumeyaay, Luiseño/Payómkawichum, Cahuilla and Cupeño/Kuupangaxwichem people and land.


We recognize that this acknowledgment does not replace action. As recent arrivals to this territory, we commit to building meaningful relationships with the original stewards of this land, and deepening our understanding of the history of colonization. Through the work our founder and team have done over the years in our food system and the work we continue to do, we seek to honor ancestral wisdom and Indigenous ways of life as essential solutions to healing people and our planet.

a man wearing a hat is picking oranges from a tree
a man wearing a hat is picking oranges from a tree